Project

IBM projects often involved translating highly technical or institutional material into content that could feel visually strong, understandable, and editorially engaging.

Goal

I approached the work by balancing clarity with visual polish, shaping stories, interviews, and imagery so the final pieces could support communication goals without losing texture or interest.

Approach

Use multiple different types of content to tell the story of IBM’s technological breakthroughs, from running quantum computers at 50-millikelvin temperatures to helping power missions that put humans on the moon.